state of flux

2008

Darwin´s World follows Hans on his tramp to luck and shows according to Darwin the adaptation to the biotope via variation and natural selection. To the left and to the right of the roadside manner and method are splitting in diversity of life and being.

We are Hans on his tramp of luck in the Brothers Grimm tale, and show according to Darwin’s theory the adaptation of the biotope via variation and natural selection. To the left and to the right of the roadside manner and method are splitting in diversity of life and being.
“Hans”, said the Master within the tale, “you served me faithfully, and as was the service shall be the wage” and gave him a chunk of gold – the size of his head. But what is a head full of gold if you can go on horseback instead of walking and what good is a horse if you can have a cow. We prefer to have what the others have and even more.
What has Hans that Franz hasn’t got? Or has Franz what Hans hasn’t got? And if Hans has what Franz doesn’t have, can Franz create it himself, imitate, catch up or does Franz anyhow have something new, something better? The Best. Does achievement count, or talent? Is the journey in fact the reward and where does it go along? Should we collect talents like mileage in order to achieve the manager bonus? Is convertible the same as incredible or reversed?


Within the collection visually explores heroism and the surrounding world. Searching for luck, considering parallel-currencies, evaluating and resisting embedded values and swapping prizes to find the best objects.

This Collection grows up with the theme world of the concept store Fitting Forward and items of collection got part of the Fitting Tales Edition in 2008. The image campaign was created in cooperation with Gulliver Theis. All prints made by the swedish artist http://www.paulsteen.se/. He visualized future scenarios in fabulous and magical environment.