edelmut

03 / 04

Edelmut is a collection for hunters and gatherers. Strolling on fallish paths, taking us by the hand on their walk on a thin red line among stylish and casual clothing. A gateway into the world of fairy tales and myths, liveries and emblems. A trend commentary to the up coming new nostalgie and the return to old values. Edelmut looked forward with a tongue-in-cheek to this upcoming  “Neue Wanderlust”  and back to nature trends.

We have spent one day in a suburb of Rosenbrunn, at the foothills of the Southwestern Edel Forest. It is a city and heavily roman catholic area. Mostley thought, we marched or took the cable railway up into the mountains, Nostalgia brought me to the villages of Enzianried and Dad Marienzell. We visited Pfaffenreuth, Leopoldsbichl and Aiblach, near the Stolzenmassiv, the highest mountain of the Edel Forest. Pfaffenreuth has a lot of these wonderfull little Edel Forest Cabins that we have crossed sometimes.

We ramble the whole day, climbed up and climbed down. In the end of the day we needed a break for eating traditional local food and having a sleep in simple old wooden huts. Impressive mountains, romantic valleys, lovely nature and deep silence everywhere.

The lookbook was a cooperation with the design agency Designbüro Mesch and Tanja Jacobs and the photographer Gulliver Theis. Hair and Make up were prepared by Betty Amrhein and the models were aquired by the agency M4. This lookbook was handmade with a lot of lovely details like stamps, hand made tickets and dried flowers. The whole shooting took place in the fun and adventure park “Heide Park Soltau”. A  fakeklore travel diary.

Click here for press.