vita

1999

Bitten Stetter is a qualified fashion designer and works as a freelance designer since 1999. From 2000 to 2003 she was the co-founder of the fashionlabel Stetter Koetter. Since 2003, she leads the international fashion label Bitten Stetter & concept. The label Bitten Stetter is more than a classical fashion label. The collections are the creation of little stories – each piece of the collection plays  its role, sometimes as a main character, sometimes as a supporting act, but certainly always with a special appearance. Nothing is at random; a shirt is rarely just a shirt. Each pocket, each button has a tale to tell to those who are willing to listen.
Numerous publications in relevant journals, awards of art and business, international sales and productions are one of the secrets for the success of her label. The focus of her work lies in the analysis of social changes in context of trends and design. The output of these surveillance is expressed on two different layers, an investigative and artificual output. The visual spell is transmitted with the tools storytelling, staging, styling and design. Her collections, such as the textile publication Fitting Tales or the concept store Fitting Forward, avail of the socially critical examination of our everyday life. As a freelance designer, concept developer and trend expert, she works with clients in the fashion industry, creative industries and various cultural institutions. For the Museum of Communication she is curating the exhibition Fashion Talks that is on the move in Germany and Switzerland. In addition to her company she is involved in teaching and research. Since 2008, she is the head of the master’s programs Event and Trends in the Master of Arts in Design at the Zurich University of the Arts, where she is also a lecturer of Style & Design.

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